Improve page ranking when a website is already programmed for SEO?


·         Social Media Bowling.  Get content on high-profile social media entities to "knock-out" out others on SERPs on certain keywords
·         Choosing the right content/topics - High KEI.  Or in other words, not focusing on the head-terms, nor the long-tail, but somewhere in the fat-middle.
·         PR/Media - (link-backs from authoritative sources)
·         Developing user generated content schemes/mechanics that is relevant and have value-add (Q&A systems, "knowledgebase", digg-like features, comment moderating/monitoring, forums, user-profiles, etc)
·         Internal cross-linking keywords to spread Pagerank
·         Managing Keyword Density - content tweaks to optimize for the right keywords in content, sometimes called "writing for SEO" - however, there is a fine line between on-page keyword optimization and keyword stuffing. You can usually tell when you go overboard when its annoying to a human reader.
·         Reviewing analytics and SEO monitoring systems to measure efficacy.  "What gets measured, gets managed" - Peter Drucker
·         Directory submissions? (Do people still do this?)
·         Massive content creation strategies/techniques (Demand Media, Mahalo, AOL)
·         Alternative-Media SEO - News, YouTube/Videos, Images, Podcasts Optimization
·         Vertical/Local/Geo/Mobile Search Optimization
·         Digg/Reddit/Aggregator Link Baits - Create content that matters to those audience
·         Blog Aggregator/Submission Syndication - Technorati, Feedburner, etc
·         Content Syndication - Give out some content, have users come to your site for more.  (Techcrunch on Washington Post)
·         Social Bookmarking/Tagging/Redirecting (Delicious, URL Shorteners, etc)
·         Comment/Forum Astro-turfing (please don't do this)
·         Classic Link Baiting and Promotion - make content, widgets, shareware, "knowledge-wares," ebooks that links back to your site
·         Maximizing Webmaster Tools (google.com/webmasters), Sitemap XML (sitemaps.org)
·         Above All - GREAT CONTENT


7 comments:

  1. Website page ranking is determining by the number of backlinks and number of traffic of that website.
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  5. Initially we should concentrate to make more backlinks count and more traffic to our website.Because these two things only help to make good amount of page rank to website.
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