·
Social Media
Bowling. Get content on high-profile social media entities to
"knock-out" out others on SERPs on certain keywords
·
Choosing the right
content/topics - High KEI. Or in other words, not focusing on the
head-terms, nor the long-tail, but somewhere in the fat-middle.
·
PR/Media - (link-backs
from authoritative sources)
·
Developing user generated
content schemes/mechanics that is relevant and have value-add (Q&A systems,
"knowledgebase", digg-like features, comment moderating/monitoring,
forums, user-profiles, etc)
·
Internal cross-linking
keywords to spread Pagerank
·
Managing Keyword Density
- content tweaks to optimize for the right keywords in content, sometimes
called "writing for SEO" - however, there is a fine line between
on-page keyword optimization and keyword stuffing. You can usually tell when
you go overboard when its annoying to a human reader.
·
Reviewing analytics and
SEO monitoring systems to measure efficacy. "What gets measured,
gets managed" - Peter Drucker
·
Directory submissions?
(Do people still do this?)
·
Massive content creation
strategies/techniques (Demand Media, Mahalo, AOL)
·
Alternative-Media SEO -
News, YouTube/Videos, Images, Podcasts Optimization
·
Vertical/Local/Geo/Mobile
Search Optimization
·
Digg/Reddit/Aggregator
Link Baits - Create content that matters to those audience
·
Blog
Aggregator/Submission Syndication - Technorati, Feedburner, etc
·
Content Syndication -
Give out some content, have users come to your site for more. (Techcrunch
on Washington Post)
·
Social
Bookmarking/Tagging/Redirecting (Delicious, URL Shorteners, etc)
·
Comment/Forum
Astro-turfing (please don't do this)
·
Classic Link Baiting and
Promotion - make content, widgets, shareware, "knowledge-wares," ebooks
that links back to your site
·
Maximizing Webmaster
Tools (google.com/webmasters),
Sitemap XML (sitemaps.org)
·
Above All - GREAT CONTENT
Website page ranking is determining by the number of backlinks and number of traffic of that website.
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